Markuva vs Looka: Which Is Right for You?
Founders who want a logo and a small set of branded mockups quickly and do not need strategy, voice, or content support.
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Feature comparison
| Feature | Markuva | Looka |
|---|---|---|
| AI brand strategy (positioning, personas) | ✓ | — |
| AI logo generation | ✓ | ✓ |
| Brand voice and tone guidelines | ✓ | — |
| Brand guidelines document | ✓ | Basic style sheet |
| AI Brand Consultant chat | Studio+ or has_paid | — |
| Creative Studio (carousels, mockups) | Studio+ or has_paid | Basic mockups |
| Content Intelligence (daily delivery) | Content tier $39/mo | — |
| Free tier with full brand kit pipeline | ✓ | — |
| White-label / agency mode | Agency $69/mo | — |
| EN + PT-BR multilingual | ✓ | — |
Notes: has_paid unlock: any Markuva payment (subscription OR credit pack) unlocks Creative Studio + Designer AI + Chat AI regardless of tier.
Start Free — No Credit Card Required
Generate your complete brand kit in 5 minutes. Markuva's free tier includes the full strategy + voice + visual pipeline.
Which tool is right for you?
Choose Markuva if…
- ✓You want a complete brand kit (strategy + voice + visual), not just a logo.
- ✓You need brand voice and tone guidelines documented for your team.
- ✓You want ongoing content generation as part of the same platform.
- ✓You prefer a free tier that includes the full brand kit pipeline.
Choose Looka if…
- ✓You only need a logo and basic branded mockups, nothing else.
- ✓You want a logo editor with a wide library of visual styles.
- ✓You already know your brand strategy and just need fast logo output.
Pricing comparison
Markuva pricing
- Free tier
- Free — 120 welcome credits, complete brand kit pipeline (strategy + voice + visual), 1 kit.
- Paid plans
- Studio — $24/mo (or $19/mo billed annually). 1,500 credits/mo, up to 10 kits, Creative Studio + Designer AI + Chat AI.
- Content — $39/mo (or $29/mo billed annually). 2,500 credits/mo, Content Intelligence.
- Agency — $69/mo. 5,000 credits/mo, unlimited kits, whitelabel.
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Looka pricing
- Free tier
- Free preview of generated logos; downloads gated behind a paid plan.
- Paid plans
- Basic plan starts at $20 one-time for a logo download; Brand Kit subscription starts at $96/year.
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Start Free — No Credit Card Required
Generate your complete brand kit in 5 minutes. Markuva's free tier includes the full strategy + voice + visual pipeline.
Start Free — No Credit Card Required