# Markuva — Complete Product Documentation

> AI-powered brand kit generator. Create complete brand identity in 5 minutes — strategy, visual identity, brand voice, logo system, and creative assets.

## About

Markuva is a SaaS platform that generates complete brand kits using AI. Unlike competitors (Looka, Tailor Brands) that only generate logos, Markuva delivers full brand strategy + visual identity + brand voice + AI chat consultant + creative studio + content intelligence.

- URL: https://markuva.com
- Type: Web Application (SaaS)
- Languages: English, Portuguese (Brazil)
- Founded: 2026

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## Detailed Feature Breakdown

### Brand Strategy
- AI-generated market positioning based on your business description, audience, and goals
- Competitive landscape analysis identifying gaps and opportunities
- Brand archetype and personality definition
- **Who it's for:** Any business that needs strategic clarity before designing their brand

### Visual Identity
- Color palette generation (primary, secondary, accent, neutrals) with hex codes and usage guidelines
- Typography recommendations (heading + body font pairings)
- Style direction and visual mood definition
- **Who it's for:** Startups and solopreneurs who want a cohesive visual system without a designer

### Logo System
- 6 unique logo concepts generated using Ideogram V3 via FAL.ai
- Each logo automatically processed into variants: transparent background, dark mode, icon-only, monochrome, and favicon sizes
- Users can approve, regenerate with feedback, or reset the entire batch
- **Who it's for:** Anyone who needs a professional logo without hiring a designer

### Brand Voice
- Tone of voice guidelines (formal/casual, serious/playful, etc.)
- Messaging framework with key messages and taglines
- Communication style rules for different channels
- Sample copy demonstrating the brand voice in action
- **Who it's for:** Content creators, marketers, and founders who need consistent brand communication

### AI Chat Consultant
- Contextual brand strategy advisor that knows your entire brand kit
- Ask questions about copy, positioning, campaign ideas, or get feedback on decisions
- Conversation history preserved across sessions
- **Who it's for:** Studio tier and above — ongoing brand strategy support

### Creative Studio
- AI-powered generation of marketing materials (social posts, banners, ads)
- Uses brand context (colors, fonts, voice) to generate on-brand creatives
- Multiple aspect ratios and format options
- **Who it's for:** Studio tier and above — quick asset creation without design tools

### Content Intelligence
- Automated content thesis generation based on brand strategy
- Daily content scripts delivered via WhatsApp
- Brand guardrails ensure all content stays on-brand
- 5-agent pipeline: analyst, researcher, strategist, scriptwriter, guardian
- **Who it's for:** Content tier and above — automated content strategy

### PDF Export
- Complete brand guidelines document assembled from all pipeline outputs
- Professional formatting ready to share with teams, vendors, or clients
- **Who it's for:** All tiers — your brand book in one downloadable file

### Sharing
- Public link to your brand kit viewable by anyone (no login required)
- 7-tab viewer: overview, strategy, voice, visual, guidelines, logo system, mockups
- **Who it's for:** All tiers — share your brand with stakeholders

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## Pipeline Deep Dive

Markuva uses an 8-stage AI pipeline. Each stage produces a deliverable that the user reviews and approves before the next begins.

### Stage 1: Briefing
- **What the AI does:** Collects business information via AI-powered interview, file upload (PDF/TXT), or quick setup wizard
- **User action:** Describe your business, audience, goals, and preferences
- **Output:** Structured brief used by all subsequent stages

### Stage 2: Research
- **What the AI does:** Performs competitive analysis, identifies market positioning opportunities, analyzes industry trends
- **User action:** Review research findings, approve or request adjustments
- **Output:** Competitive landscape document with positioning recommendations

### Stage 3: Personas
- **What the AI does:** Generates 3 ideal customer personas with demographics, psychographics, pain points, and goals
- **User action:** Review personas, approve or refine
- **Output:** Persona profiles used to inform brand voice and visual direction

### Stage 4: References
- **What the AI does:** Curates visual and brand reference inspiration aligned to the brief and research
- **User action:** Review references, confirm alignment
- **Output:** Mood board and reference collection

### Stage 5: Image Direction
- **What the AI does:** Defines visual identity guidelines — photography style, mood, composition, color usage
- **User action:** Approve visual direction
- **Output:** Image direction document for creative consistency

### Stage 6: Brand Kit
- **What the AI does:** Generates complete brand strategy, visual identity (colors, typography, style), and brand voice documents
- **User action:** Review all brand elements, approve or iterate
- **Output:** Full brand kit (strategy + visual + voice)

### Stage 7: Logo Generation
- **What the AI does:** Generates 6 logo concepts using Ideogram V3, with post-processing for transparent, dark, icon, mono, and favicon variants
- **User action:** Approve logos, regenerate with feedback, or reset batch
- **Output:** Complete logo system with all variants

### Stage 8: Delivery
- **What the AI does:** Assembles final brand kit into a downloadable PDF brand book
- **User action:** Download, share, or continue iterating
- **Output:** Brand book PDF + shareable public link

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## Pricing & Credits

### Tier Comparison

| Tier | Price | Credits/mo | Brand Kits | AI Chat | Creative Studio | Content Intel | Whitelabel |
|------|-------|-----------|------------|---------|-----------------|---------------|------------|
| Free | $0 | 50 | 1 | No | No | No | No |
| Studio | $29/mo | 1,300 | 10 | Yes | Yes | No | No |
| Content | $49/mo | 2,200 | 10 | Yes | Yes | Yes | No |
| Agency | $79/mo | 4,500 | Unlimited | Yes | Yes | Yes | Yes |

### Credit Cost Examples

- Text generation (strategy, research, personas): ~5-15 credits per stage
- Logo generation (6 logos): ~30 credits per batch
- Chat message: ~3 credits per response
- Creative image: ~10 credits per generation
- Content script: ~8 credits per daily delivery

### Special Rules

- **First kit free:** Free tier users get their first complete brand kit without any credit deduction
- **Welcome credits:** All new users receive 50 credits upon signup
- **Monthly reset:** Credits reset on billing cycle date via Stripe subscription
- **Atomic transactions:** Credits use deduct/refund pattern — failed operations are automatically refunded

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## Use Cases

### Solopreneurs
Freelancers and solo business owners who need professional branding but can't afford agency fees ($5,000-$50,000). Markuva delivers agency-quality brand strategy and visuals for $0-$29/month. Complete your brand kit during a lunch break and start using it immediately.

### Startups
Early-stage startups preparing for investor meetings, product launches, or market entry. Need to establish brand identity quickly and professionally. The 8-stage pipeline ensures strategic depth — not just a pretty logo — which matters when pitching to investors who evaluate brand clarity.

### Agencies
Creative and marketing agencies managing multiple client brands simultaneously. The Agency tier ($79/mo) provides unlimited brand kits with whitelabel exports — deliver branded guidelines documents to clients under your agency's name. Reduce brand strategy turnaround from weeks to hours.

### Freelance Designers
Designers and creative directors who want an AI co-pilot to accelerate the strategic phase of brand projects. Use Markuva to generate strategy and positioning, then apply your creative expertise to refine the visual output. The AI handles research and structure; you handle craft.

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## Technology

### AI Models

| Purpose | Provider | Model |
|---------|----------|-------|
| Text & Strategy | Anthropic | Claude (text generation, brand strategy, content) |
| Logo Generation | FAL.ai | Ideogram V3 (6 concepts per batch) |
| Creative Images | OpenAI | gpt-image-1 (marketing materials) |
| Creative Images | FAL.ai | Flux Kontext Pro (mockups) |

### Infrastructure

| Layer | Technology |
|-------|-----------|
| Frontend | Next.js 16 (App Router, Turbopack), React 19, TypeScript strict |
| Styling | Tailwind CSS v4, shadcn/ui (Radix UI), Lucide icons |
| Auth | Supabase Auth (email + OAuth Google/GitHub) |
| Database | Supabase PostgreSQL |
| Storage | Supabase Storage (images, PDFs, brand assets) |
| Billing | Stripe (subscriptions, webhooks, customer portal) |
| Hosting | Vercel (Brazil region — gru1, auto-deploy) |
| i18n | Custom dictionaries (EN + PT-BR, ~600+ strings each) |

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## FAQ

### What exactly is included in a brand kit?
A complete brand kit includes: brand strategy (positioning, personas, competitive research), visual identity (color palette, typography, style direction), brand voice (tone guidelines, messaging framework, taglines), logo system (6 logos with all variants), and a downloadable PDF brand book.

### How does the AI generate my brand?
Markuva uses Claude by Anthropic for text/strategy generation and Ideogram V3 (via FAL.ai) for logo creation. The 8-stage pipeline guides you through briefing, research, personas, references, image direction, brand kit assembly, logo generation, and final delivery. Each stage builds on the previous one.

### Can I edit what the AI generates?
Yes. Every stage has a review step where you can approve, request changes, or provide feedback. For logos specifically, you can regenerate individual logos with specific feedback or reset the entire batch.

### What are the free tier limits?
Free tier includes 50 credits per month, 1 brand kit, and full access to the 8-stage pipeline. Your first kit is completely free (no credit deduction). You get sharing via public link and PDF export. You don't get AI Chat, Creative Studio, or Content Intelligence.

### How long does logo generation take?
Logo generation produces 6 concepts in approximately 60-90 seconds. Each logo is then automatically post-processed into 5 variants (transparent, dark, icon, mono, favicon), which takes an additional 30-60 seconds.

### Can I share my brand kit?
Yes, all tiers include public sharing. You get a unique link that anyone can view without logging in. The shared view includes all 7 tabs: overview, strategy, voice, visual, guidelines, logo system, and mockups.

### Is there a PDF export?
Yes, all tiers can export a complete brand guidelines PDF. The document includes all strategy, visual identity, brand voice, and logo system information assembled into a professional brand book format.

### What languages are supported?
Markuva is fully bilingual: English and Brazilian Portuguese. The interface, AI-generated content, and all documentation are available in both languages. Language preference is saved to your profile and persisted across sessions.

### How does the Agency/Whitelabel tier work?
Agency tier ($79/mo) provides unlimited brand kits, whitelabel exports (your agency branding on deliverables), and all features from lower tiers. It's designed for agencies managing multiple client brands simultaneously.

### What AI models do you use?
Claude by Anthropic handles all text generation (strategy, research, personas, voice). Ideogram V3 via FAL.ai generates logos. OpenAI gpt-image-1 and Flux Kontext Pro handle creative studio images and mockups.

### How are credits consumed?
Credits are consumed when AI generates content. Text stages cost 5-15 credits, logo batches cost ~30 credits, chat messages ~3 credits, creative images ~10 credits. Failed operations are automatically refunded via atomic transactions.

### Can I use my brand kit outside Markuva?
Absolutely. You own everything generated. Download logos in all variants, export the PDF brand book, and use all assets anywhere. There's no watermarking or usage restrictions on generated content.

### How is Markuva different from Looka or Canva?
Looka and similar tools only generate logos. Canva is a design tool, not a brand strategy platform. Markuva is the only tool that combines strategy + visual identity + brand voice + AI chat + creative studio + content intelligence in one 8-stage professional pipeline.

### Is my data secure?
All data is stored in Supabase (PostgreSQL) with Row Level Security. You can only access your own brand kits. Authentication is handled via Supabase Auth with support for email and OAuth (Google/GitHub).

### Can I cancel my subscription?
Yes, you can cancel anytime via the Settings page or Stripe customer portal. You retain access to your current tier features until the end of your billing period. Your brand kits and generated assets remain accessible on the Free tier.

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## Blog (100+ Articles)

The full blog is available at https://markuva.com/blog with 100+ articles on branding, AI tools, and brand strategy.

### Sample Posts

1. brand-positioning-101 — Brand Positioning 101: A Complete Guide for Startups
2. color-psychology-branding — Color Psychology in Branding: How Colors Influence Perception
3. ai-brand-strategy-tools — AI Brand Strategy Tools: The Complete 2026 Guide
4. typography-brand-identity — Typography and Brand Identity: Choosing the Right Fonts
5. brand-voice-development — Developing Your Brand Voice: From Strategy to Execution
6. logo-design-principles — Logo Design Principles Every Entrepreneur Should Know
7. competitive-analysis-framework — How to Conduct Competitive Analysis for Your Brand
8. brand-kit-checklist — The Complete Brand Kit Checklist: What You Need
9. ai-content-strategy — AI-Powered Content Strategy: From Theory to Daily Execution
10. personal-branding-guide — Personal Branding Guide: Build Your Professional Identity

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## Comparison Tables

### Feature Matrix: Markuva vs Competitors

| Feature | Markuva | Looka | Tailor Brands | Canva | Brandmark |
|---------|---------|-------|---------------|-------|-----------|
| Brand Strategy | Full 8-stage pipeline | None | None | None | None |
| Logo Generation | 6 AI logos + 5 variants each | AI logos | AI logos | Templates | AI logos |
| Brand Voice | Complete guidelines | None | None | None | None |
| AI Chat Consultant | Yes (Studio+) | None | None | None | None |
| Content Intelligence | Yes (Content+) | None | None | None | None |
| Creative Studio | Yes (Studio+) | None | None | Yes (manual) | None |
| PDF Export | Yes (all tiers) | Yes (paid) | Yes (paid) | No | Yes (paid) |
| Bilingual (EN+PT) | Yes | No | No | Partial | No |
| Starting Price | $0/mo (free tier) | $20/one-time | $10/mo | $0/mo | $25/one-time |
| Complete Brand Kit | Yes | No (logo only) | No (logo + basic) | No (design tool) | No (logo + colors) |